Sao Paulo Travel Guide

Respect

People from São Paulo kiss on the right cheek once when they say hello, goodbye and nice to meet you. Some will kiss twice, once on each cheek, a kiss in the air. Men kiss women on the cheek and women kiss women as well, but two men won't give the kiss out unless they're gay or with intimate long-time friends or family. If you feel the occasion is a bit formal, especially on business occasions or if you don't know the person too well, a handshake will do the job. However, if a paulistano takes the initiative to kiss, make sure you turn your face to the left side to avoid embarrassment.

Business etiquette
Paulistanos do appreciate if you are on time. However, given the infamous traffic congestion that prevails in town, a 15-30 min delay in a meeting is usually tolerated, and you shouldn't worry too much if you or someone else turns up a bit late. In general, do not plan more than two meetings per day, with a possible lunch meeting in between, due to the traffic delay in getting from place to place.
Office hours are usually from 9AM-6PM, and banks are open M-F 10AM-4PM. However, don't be surprised if a meeting is scheduled after 6PM, as the business culture in São Paulo is a bit workaholic.
Small gifts are usually gladly accepted, but exchanging presents is not the general rule.
It is always safer to first adopt a business attire to a meeting—suit and tie for men, business suit for women—even if you turn out to be a bit overdressed in a more informal business environment.
Before a meeting starts, it is not unusual to have some 5-10 min of informal chat, not related to the business to be discussed (traffic, weather forecasts, and football matches are accepted example topics). To cut short this informal chit chat might appear slightly rude and potentially embarrassing.
Gay and lesbian travelers

São Paulo is the host of one of the biggest Gay Pride parades in the world, attracting every year about 4 million people. Although paulistanos are relatively tolerant to homosexuality, openly public displays of affection between people, especially of same sex are uncommon and likely to attract attention, with the exception of places such as Frei Caneca and Rua Augusta, and at some bars, coffee shops and night clubs. Such displays of affection should be completely avoided in poorer neighborhoods and on public transport, where prejudice is more likely to be openly manifested.

source: Wikivoyage

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